Schweppes appointed CIS to create an off-premise display unit that has shown to drive a sales uplift of 50-100% during the Easter holidays. By producing this off-premise display, Schweppes are creating opportunities for retailers to maximize the seasonal opportunity for their mixer products and increase sales of full margin product that goes directly to increasing the retailers bottom line.

“Schweppes primary objective for the grocery route was to bring more visibility for the product off-premise. They know that by doing this during Easter and Christmas holiday periods, in particular, they can achieve a sales uplift between 50-100% depending on the store.” Shannon Luck, Senior Category Development Manager, Schweppes Australia.

For retailers, this is a golden opportunity to reap the full benefit of ‘full margin’ sales. By positioning the ‘full margin’ products off-premise at an opportune time (holiday period), additional revenue opportunities are created for both the brand and the retailer.

The Schweppes quarter pallet display unit is an ideal merchandiser for the Schweppes brand as they are durable and flexible to hold the heavy bottle product and can be shipped to the store fully stocked, ready to go. The plastic design with easy-to-update graphics enables Schweppes to use the display again for the next promotion or hold onto the real estate in store by changing the graphics form the Schweppes Easter holiday promotion to a Cottee’s ‘back to school’ promotion.

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