CIS Europe gave Kellogg’s an edge in accessing vital shoppers and consumers looking for nutritious and healthy snacks on-the-go by designing a range of stylistic and premium point-of-purchase (POP) displays.

Designed to fit into multiple target routes including education centres, hotels, quick service restaurants and universities; the modular units sell Single Serve Portion and Loose cereal tubs. They are designed to help retailers increase sales for self consumption single serve and loose breakfast cereal at different consumer purchase points.

These modular units will house some of Kellogg’s most iconic brands including: Crunchy Nut, Fruit ‘n’ Fibre, Cornflakes, Special K and Coco Pops and can be used for both counter top and shelf opportunities within the singular tray and tub design.

Designed to reflect the premium positioning of the brand, the display also took into consideration easy access to a wide varied of boxed cereals and the communication of freshness message for the loose cereals displayed.

“The Kellogg display project stood true to our fundamental practice of designing and developing display units that help clients and retailers maximize on sales and communicate key brand messages at the retail space.” Steve Howell, Managing Director, CIS

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