Global point-of-purchase design and manufacturing powerhouse, Creative Instore Solutions (Europe) and Kellogg’s have rolled out a range of premium point-of-purchase (POP) displays selling Single Serve Portion and Loose cereal tubs across multiple target routes including education centres, hotels, quick service restaurants and universities.
Capitalising on the drive for quick access to nutritious and healthy snacks on-the-go, the modular units are designed to help retailers increase sales for self consumption single serve and loose breakfast cereal at different consumer purchase points. The modular units will house some of Kellogg’s most iconic brands including: Crunchy Nut, Fruit ‘n’ Fibre, Cornflakes, Special K and Coco Pops. The units cater for both counter top and shelf opportunities within the singular tray and tub design.
“The small footprint combined with the progressive feel to the design gave us a real point of difference in the trade. These factors and the flexibility of the system resulted in extremely positive reception by our customers,” Caitlin Alsop - Category Operations Executive, Kellogg Company.
Designed to reflect the premium positioning of the brand, the display also took into consideration easy access to a wide variety of boxed cereals and the communication of freshness messages for the loose cereals displayed.
“At Creative Instore Solutions, we stand true to our fundamental practise of designing and developing display units that help clients and retailers maximise on sales and communicate key brand messages at the retail space. The Kellogg’s display units are testament to this practise and belief. Functionality, presentation, efficient roll-out and manoeuvrability were key drivers in cutting through cluttered and crowded atmospheres that the Kellogg’s units were placed at,” said Steve Howell, MD, Creative Instore Solutions.
Australian-owned, Creative Instore Solutions have offices in Sydney, North America and Europe, managing a global network of design and logistics with manufacturing out of their China industrial centre.
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